Enhancing Competitive Advantage
Today's providers of energy efficient equipment and services face the obstacle of getting them into utility incentive program managers' hands for evaluation and inclusion on utility programs nationwide. They also need assistance in making "the business case" to potential clients considering a purchase of their products and services. RealWinWin helps strengthen a Vendor's competitive advantage in selling energy-efficient products and services through its Rebate Eligibility Services and Specialized Marketing Support.
Rebate Eligibility Services
Existing utility rebate programs have thousands of requirements with less-than-optimal consistency of standards. It can be very difficult for providers of energy efficient products and services to determine if their product or technology is eligible for rebates. An even greater challenge is the process of achieving rebate program inclusion for multiple utilities across multiple geographies. RealWinWin expands the acceptance of energy-efficient products and services through:
- Eligibility Analysis. RealWinWin reviews your product or technology and communicates with the national utility rebate community to verify eligibility for rebates and incentives. If your offering is not eligible, we provide recommendations for changes that might be made to enhance the likelihood of acceptance.
- Eligibility Expansion. Once we have matched your product or technology with potential rebate sources, we contact utilities on your behalf to encourage product acceptance in the rebate program.
- Utility Rebate Outreach. Should you prefer a targeted approach to utility program acceptance, RealWinWin will propose a custom rebate program for your product or service to targeted utilities with a high likelihood of acceptance. This allows the utility to encourage energy use reductions by offering a rebate focused on your product. The utility gains the added advantage of having RealWinWin perform all of the administrative work required to support and deliver the program.
- Ongoing Communications.RealWinWin communicates with utilities on an ongoing basis on behalf of vendors to regularly validate rebate acceptance, expand acceptance, and propose custom programs We also present upcoming product ideas to determine broad utility-wide interest in supporting your product with rebates or incentives..
Specialized Marketing Support
As the national leader in energy reduction rebates and incentives, RealWinWin manages the utility rebates and incentives for corporations owning, operating, and/or managing over 800 million square feet of commercial real estate throughout America. We know what corporate clients are looking for and we can help you increase the effectiveness of your marketing efforts through:
- Sales Targeting. RealWinWin conducts market research within its client base and assists you in determining the right positioning for your products and the likelihood of customer acceptance. We also help you target the client opportunities with the quickest payback based on product costs, energy costs, energy savings and rebate potential, providing you with payback analyses and maps for sharing with the customer.
- Sales Support. RealWinWin is in continual contact with utilities and end users. We can help facilitate access to target customers and utilities and support conversations regarding rebate potential and products.
- Rebate Administration. RealWinWin makes it easy for your customers to achieve the benefits of rebates and incentives by managing the rebate administration process. Our rebate services are offered on a success-fee basis. We earn our fee, only when your customer earns a rebate.
- Product Strategies and Energy Product Management. A Vendor Outreach engagement with RealWinWin includes a comparison of your product or service to that of your competitors. RealWinWin assists Vendors in the development of the energy-efficiency "message(s)" that can be used in marketing and promoting products.
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